Client: Christie Refugee Center

We took Don Cherry's infamous You People rant and deconstructed it, using his words in a message of support for refugees.

YOU PEOPLE SCRIPT :30

We start with an excerpt from Don Cherry’s xenophobic Coach’s Corner rant and then re-arrange words from the segment to make a message of love and acceptance.

Don Cherry Voice: You people love—you—y—they come here whatever it is, you love our way of life, you love our milk and honey—at least you could pay—You—you people running. You people are not a waste. You—you people are our small cities. Come here, you people. You are the biggest sense of what Canada is. You are our way of life. You people. We love you people.

 Announcer: Our country—and our companies—are stronger when we stand with refugees. Join us in our dedication to hiring refugees.

Chief Creative Officer
Brian Howlett

Copywriter
Nick Blagrave

Art Director
Carlie Turco

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