Client: Sun Life - Wealth

Today, life has taken on a new perspective, and the Sun Life brand has evolved to reflect this change. In our latest campaign, we capture contemporary moments and emphasize our commitment to providing modern financial guidance at Sun Life.

Departing from the vibrant and highly saturated visuals, bright yellow tones, and lens flares, we've embraced a more contemporary approach by harnessing the interplay of light and shadows inspired by sunlight. This shift redefines the significance of the sun in Sun Life.

The art direction of this campaign has paved the way for a global rebrand.